SOCIAL MEDIA CONNECTING WITH OUR FRIENDS AND SUPPORTERS….. AIFEC Social Media Overview for 2016. The following numbers reect the time period from September 1, 2016 – December 31, 2016 and coincide with the launch of our new website www.hamiltonmusiccollective.ca. REACH: We reached over half a million people in 4 months across 3 platforms: Facebook total reach: 267,830 Twitter total reach: 258,000 Instagram average reach now up to over 400 per week and growing steadily TRAFFIC: Facebook: we sent 563 people to the website after reading a post on Facebook in the past 4 months Twitter: average 2500 visits a month to the HMC Twitter prole, which occurs when people see our tweets and click on the link to our prole to nd out more about us. FOLLOWERS: Facebook followers went from: 356 to 586 (increase of 230) Twitter followers went from: 419 to 915 (increase of 496) Instagram followers went from: 0 to 356 We only gain followers in an organic fashion by ensuring our posts are seen by local people, engaging in conversations with local social media users, and seeking out local inuencers.
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