AR|2017 SOCIAL MEDIA CONNECTING WITH OUR FRIENDS AND SUPPORTERS…. 2017 was the first full year of professional social media marketing for the Hamilton Music Collective. As a result of a constant presence, starting in September 2016, we have achieved a significant foundation of followers, increasing our organic reach throughout the local community. This constant presence has translated into strong top of mind awareness for the Hamilton Music Collective and our programs, which is critical for continued support from individuals and corporations in our community. REACH We reached 895,940 people across 3 platforms: Facebook total reach: 471,230 Twitter total reach: 337,955 Instagram total reach: 46,755 FOLLOWERS Last Year This Year Increase 586 882 +296 915 1295 +380 356 951 +595
HMC Annual Report 2017
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